What is A Lead Magnet?
A lead magnet is a page or a form that generates qualified leads. The goal is to get people to click and take action on it, so you can turn them into actual customers. A lead magnet isn’t just about generating leads; it’s about generating interest in your service or product.
The above is the first post in a series on lead magnets that will help you learn more about this important element of the lead generation process.
Science Behind Lead Magnets
Lead magnets are the most effective way to get your name out there. So, why do you need a lead magnet in the first place?
The answer is simple: because it’s the only way to get your name out there. There are plenty of ways to get people to convert on your site or purchase something from you (email marketing, social media outreach, affiliate products and services), but nothing beats building a solid lead magnet page where people can easily find what they want and buy it with minimal effort.
A lead magnet page is like a physical billboard — it provides information about your product or service so that when people click through to your site they will immediately be shown what they want from you rather than having to search for it elsewhere.
The best way to do this is through landing pages where visitors land directly on what they want from you and then provide them with additional information about why they should buy from you instead of some competing product or service that offers exactly the same thing…but at half the price…or even free!
This direct online interaction between visitor and advertiser can be extremely powerful for two reasons:
- People aren’t as distracted by advertising
- People feel more loyal to brands because they feel like they have personally dealt with someone who understands them and knows what they need vs brands which just seem “real” without relating any specific detail about their products/services (like “free shipping”).
And when people see their own name as part of something that makes sense — like “Free shipping!” — it gives them a different perspective on what exactly they need vs what everyone else is offering. It also naturally leads them
down a path towards purchasing one thing instead of another.
Lead Magnets Is a Powerful Strategy
Lead magnets are an essential part of your lead generation strategy, and there are a lot of different approaches you can take to creating them. You can use them to drive sales or generate leads in different ways.
Once you have decided on the type of lead magnet you want to create, it’s time to start thinking about how you can best use it. How long should it be? What kind of images should go on it? What colors should they be? Should they be in the form of a phone number or an email address?
When companies launch a new product, they usually have several different versions of it. They have different names, different prices and different capabilities which means that you should also implement the same to find a winning lead magnet page.
For example. You might have created your lead magnet page, but the problem is that nothing happens when someone clicks on your banner or opens up one of your landing pages, then obviously, something may be wrong with your marketing strategy. In other words: if you don’t know how to convert leads into customers, then nothing else matters at all!
You might think that lead magnet pages are exactly what they say they are: pages where people can download free stuff — videos or software etc., but that would be the wrong mindset. . .
A lead magnet page is not just about the free stuff; instead it shows the value of investing in developing an audience for your product through offering something nice for free (or even donating money for a cause).
How to Optimize Your Lead Magnets
Here are some tips that you can use to create super-effective lead magnets.
The first thing you need to do is understand how to optimize your lead magnet pages. Let’s look at a few elements:
- It needs to be relevant to your prospect’s current goals. Often, people prefer to find out about a product or service from a trustworthy source rather than going through the trouble of making an onsite visit, so it is important for your lead magnet page to be relevant.
- You should also keep in mind that people will often share their experiences with others, but not necessarily their favorite products and services
- It needs to be entertaining and interesting. People like being entertained and they like engaging in activities that make them feel better about themselves or the current state of their lives (like exercise, meditation or working hard). If you want visitors who are going to stick around longer and spend more time on your site, you need a page that is fun for them and also interesting enough that they don’t feel bored by it (like keeping track of daily goals).
- It needs to be memorable enough so that visitors will remember the page even when they are not reading it online.
- You want all of these elements present at once — as opposed to one at a time — because each one plays a different role in helping people discover what they are looking for online today.
Now that we understand the logic behind lead magnet pages we can move on to the actual elements that need to be on the lead magnet page. More about that in next week's post.
Remember to build something amazing with Builderall.
