The rise of video marketing is very much a part of the evolution of digital marketing in recent years. There are many reasons for this, but one of the most important is that video has been more effective than ever before.

The evolution in digital advertising doesn’t seem to stop with the rise of video advertising (and it probably won’t, as our web pages remain the single most effective form of marketing). With social networks like Facebook and Twitter making it easy to share content and embed videos easily, video marketing has become more mainstream.

This also means that we need to think differently about what kind of videos work best for us. Today, people love trailers and promos — they want to know why they should watch a show or movie now. But if you’re trying to get people interested enough to watch your promo when they come across it, then short videos (around 15-30 seconds) are probably not going to do the trick.

Instead, you need longer clips where you can present an idea or promote a product or service for a longer period of time (10-20 minutes). This kind of marketing needs to be done on multiple platforms: YouTube, Facebook, Twitter and other social networks (including search engines like Google). 

These platforms have become so ubiquitous that we don’t even think about them anymore — after all, if we were a screenwriter looking for ideas for how to sell products online, we wouldn’t think twice about using those same channels ourselves.

This means that at least some part of our strategy should be based around these platforms — there will always be niche channels where you can show something interesting without overloading your audience with too much content (it’s likely that many filmmakers use YouTube for this purpose), but knowing when and where these channels will be useful is an important skill.

One of the key ideas that we often hear from entrepreneurs is that they don’t want to spend a lot of money on paid advertising. We are not surprised; the truth is that most people would rather spend their money on more valuable activities, like product development and customer acquisition.

But it wasn’t always so. In some ways, the video ad industry is still in its infancy — but what's happening now is pretty remarkable. In the last 5 years, many companies have launched their own premium video ads as a way to attract attention and gain sales leads. Although these ads may be useful in promoting their products or services, they are not very effective in gaining sales leads (and they can be costly).

We believe that what we are seeing today is a shift in advertising: it’s no longer about selling something — it’s about selling you something. And this is exactly why we see so many companies using online video advertising for customer acquisition and sales: not just because it can help them market their products and services but also because it can help them build a customer base and engage with them over time.

To do this, a company needs to build an audience which it then deploys over time (as part of its marketing mix) to eventually gain sales leads and ultimately customers .

This isn't just a fad; this approach has been successfully used by some of the largest brands around the globe for years now (think Google or Facebook). And if you know anything about marketing, you know how valuable customers are to your business — so building an audience first will be one of your biggest priorities going forward. 

You need to think big; think outside the box; think big enough that you don’t have to worry about whether or not your message fits perfectly into your existing marketing mix; think big enough that when users start wanting something from you after seeing your video ad, they won’t hesitate for long before buying from you anyway.