WhatsApp has been around for a while. It’s had a strong impact on our lives and businesses.

WhatsApp is only the latest social media platform to have gone mainstream, but it’s certainly not the first. For example, SMS (Mobile Short Message Service) has its roots in the 1990’s and was used in mobile phones. More than 2 billion text messages are sent every day on mobile phones around the world. In fact, more than 50% of all text messages are sent via WhatsApp .

The reason why WhatsApp is so popular is because it makes messaging simple and easy for people to send and receive messages. You can follow any number of users or groups to see who has send you messages in the past, who you have received messages from and who your friends are communicating with right now (there’s even an option to search by type of message).

So you can use this feature in combination with other platforms such as Facebook Messenger or WhatsApp to make more direct connections between your business and your customers across different channels, which means that less effort is required on your part compared to traditional marketing methods (such as email marketing) like ‘cold calls’ or phone calls.

Messages can be sent through any device whether it’s through a mobile phone, tablet or PC. By giving people another choice they also give them a choice over what kind of content they would like their message to contain – instead of simply picking one option off a list of options provided by WhatsApp .

WhatsApp also allows businesses to send texts across social networks such as Facebook, Twitter , Instagram , etc using “SMS” (Short Message Service). This means you can use whichever social networks you prefer for your business depending on how much time you want to spend on each one – just make sure not to be overbearing with your advertising budget if this is something that interests you!

How businesses are using messaging to communicate with their customers

Let's look at how businesses are using WhatsApp to engage their customers. WhatsApp is becoming a more popular messaging platform for businesses and individuals alike.

The use of WhatsApp has grown by leaps and bounds, with a huge number of people using it for communications and marketing purposes. As a business owner or an individual, you should be aware of what is out there on WhatsApp, so that you can take steps to make sure that your message is well received by your audience.

Remember, WhatsApp is a great tool to use for short bursts of information. The key with messaging is to be timely and relevant in the content you post.

For example, if you are selling a product, it is advisable that you make the post when it has just come in from the store. If you want more business, then post something when it is on sale (or near sale) so that people will be able to purchase more immediately. It also helps if your posts are relevant to your customers as well as keep up with new trends and developments.

Recently, Builderall launched the WhatsApp Launch tool which is perfect, because you will not only have the functionality of creating an Awesome launch, but be in the position to use WhatsApp as a HelpDesk too.

Should you jump off the email marketing wagon, no...but do make sure that you do not miss the WhatsApp train as Digital Marketing is changing and so should your business strategies.

The Future of Video Marketing

The rise of video marketing is very much a part of the evolution of digital marketing in recent years. There are many reasons for this, but one of the most important is that video has been more effective than ever before.

The evolution in digital advertising doesn’t seem to stop with the rise of video advertising (and it probably won’t, as our web pages remain the single most effective form of marketing). With social networks like Facebook and Twitter making it easy to share content and embed videos easily, video marketing has become more mainstream.

This also means that we need to think differently about what kind of videos work best for us. Today, people love trailers and promos — they want to know why they should watch a show or movie now. But if you’re trying to get people interested enough to watch your promo when they come across it, then short videos (around 15-30 seconds) are probably not going to do the trick.

Instead, you need longer clips where you can present an idea or promote a product or service for a longer period of time (10-20 minutes). This kind of marketing needs to be done on multiple platforms: YouTube, Facebook, Twitter and other social networks (including search engines like Google). 

These platforms have become so ubiquitous that we don’t even think about them anymore — after all, if we were a screenwriter looking for ideas for how to sell products online, we wouldn’t think twice about using those same channels ourselves.

This means that at least some part of our strategy should be based around these platforms — there will always be niche channels where you can show something interesting without overloading your audience with too much content (it’s likely that many filmmakers use YouTube for this purpose), but knowing when and where these channels will be useful is an important skill.

One of the key ideas that we often hear from entrepreneurs is that they don’t want to spend a lot of money on paid advertising. We are not surprised; the truth is that most people would rather spend their money on more valuable activities, like product development and customer acquisition.

But it wasn’t always so. In some ways, the video ad industry is still in its infancy — but what's happening now is pretty remarkable. In the last 5 years, many companies have launched their own premium video ads as a way to attract attention and gain sales leads. Although these ads may be useful in promoting their products or services, they are not very effective in gaining sales leads (and they can be costly).

We believe that what we are seeing today is a shift in advertising: it’s no longer about selling something — it’s about selling you something. And this is exactly why we see so many companies using online video advertising for customer acquisition and sales: not just because it can help them market their products and services but also because it can help them build a customer base and engage with them over time.

To do this, a company needs to build an audience which it then deploys over time (as part of its marketing mix) to eventually gain sales leads and ultimately customers .

This isn't just a fad; this approach has been successfully used by some of the largest brands around the globe for years now (think Google or Facebook). And if you know anything about marketing, you know how valuable customers are to your business — so building an audience first will be one of your biggest priorities going forward. 

You need to think big; think outside the box; think big enough that you don’t have to worry about whether or not your message fits perfectly into your existing marketing mix; think big enough that when users start wanting something from you after seeing your video ad, they won’t hesitate for long before buying from you anyway.